News from New Kerala:
Bangalore, Dec 9 : The makers of India's first compact electric car Reva have entered into a marketing tie-up with Going Green Plc to export 500 cars to Britain over the next nine months.
Reva Electric Car will sell the vehicle in Britain under the brand name G-WIZ.
Chetan Maini, the firm's managing director, said here Tuesday, "We began test-marketing Reva in Britain early this year and modified its features based on customer feedback to suit their requirements, including climate control seats and remote control heating.
Of the 2.5 million cars sold in Britain in the last 10 months, 875,000 were in the super mini category. With 38 percent having single occupancy and 34 percent double occupancy, the potential for G-WIZ is about 100,000 in the next couple of years.
"As the second largest electric car producer the world (behind) Ford in the US, Reva has the first-move advantage in the emerging trend for zero-pollution cars," Maini said at a preview of Reva Classe, the new export model with additional comfort and safety features.
Reva hit the Indian roads in mid-2001. The company has sold about 550 units in India and 50 overseas. About 50 percent of the cars were sold in Karnataka.
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